The Association of Mutual Funds in India (AMFI) has launched three strategic initiatives aimed at advancing financial inclusion, promoting investor awareness, and simplifying the traceability and retrieval of forgotten investments. The mutual fund industry body said the three initiatives are aligned with capital market regulator SEBI’s and its own efforts to democratise mutual fund investments. 

The three initiatives are: 

• Sachetisation of Mutual Funds

• Tarun Yojana

• Mutual Fund Investment Tracing and Retrieval Assistant (MITRA)

Here are key things to know about this development: 

AMFI said the initiatives further strengthen its mission to make mutual funds a viable and accessible investment avenue for every citizen.

The domestic mutual fund industry has witnessed robust growth, with assets under management (AUM) surpassing Rs 65 lakh crore. 

However, a significant portion of the population remains outside the formal investment ecosystem due to barriers such as lack of awareness, accessibility constraints.  

The mutual fund association said it has been at the forefront of addressing such challenges through investor education, regulatory collaboration and innovative solutions. 

Highlighting the importance of financial inclusion and investor protection in fostering a resilient capital market, SEBI Chairperson Madhabi Puri Buch said: “Investor participation is key to deepening and broadening India’s financial markets.” The three initiatives by AMFI will not only encourage more individuals to start investing but will also provide essential tools to ensure transparency, security, and ease of access to mutual fund investments, said Buch. 

Mutual funds are a key pillar of financial empowerment, enabling individuals to participate in the country’s growth story, said Navneet Munot, Chairman, AMFI.  “These initiatives are designed to ensure that investing is not just accessible but also secure, transparent, and aligned with the financial well-being of every Indian,” he said. 

‘Chhoti’ (small) SIP: A Rs 250 SIP to boost mutual fund accessibility 

Introducing Rs 250 SIPs, AMFI said that this product is specially designed to make mutual fund investing more accessible, especially for first-time investors and those from underserved segments. 

AMFI’s Tarun Yojana

Its Tarun scheme is aimed at integrating financial literacy into school curricula—a step aimed at supporting financial education. 

AMFI’s MITRA Initiative

Through its MITRA platform, AMFI seeks to enable investors and their legal heirs to identify and recover inactive or forgotten mutual fund holdings, ensuring rightful asset ownership.

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