Prior to launching the brand, he got offered several modelling contracts due to his fame. He eventually decided to focus on growing his business.

Also Read: Elon Musk targets Microsoft in OpenAI lawsuit: ‘Trying to eliminate competitors’

Khan’s brand aimed to combine traditional Pakistani chai with an immersive cultural experience.

“My goal has always been to represent Pakistan and its culture through something as simple as chai,” a Times of India report quoted Khan as saying.

His brand is now becoming an international phenomenon with a flagship café in London, besides outlets across Pakistan.

Khan recently posted a video on Instagram, to welcome potential franchisees around the world.

Also Read: Amazon’s Jeff Bezos and Lauren Sanchez to get married in Aspen this Christmas: Report

The cafés attempt to recreate the bustling atmosphere of Pakistani streets, along with décor and ambiance reflecting its culture.

The London expansion was a move to target not just expatriates, but also a wider audience just curious regarding Pakistani culture.

“My journey from a chai vendor to an entrepreneur has been challenging, but I am grateful for every opportunity that has come my way,” Khan said after he won the Shark Tank funding.

Also Read: Narayana Murthy says he was disappointed when companies moved to 5-day work week