LIC Launches MyLIC Apps: For all the LIC policyholders and those who are planning to buy one — there is an important update. The Life Insurance Corporation of India (LIC) has rolled out two new mobile apps — MyLIC and Super Sales Saathi — in India on Wednesday, April 15. Launched in Mumbai by Financial Services Secretary M. Nagaraju, these apps are part of the company’s push towards a more digital and user-friendly experience.
The idea is simple: reduce paperwork, cut down on physical visits, and make policy-related services accessible anytime.
Both apps are powered by LIC’s DIVE (Digital Innovation & Value Enhancement) platform, which focuses on faster service delivery, better security, and the use of advanced technology.
What is the MyLIC App?
The MyLIC app is a one-stop platform for policyholders where users can manage their policies, pay premiums, and access benefits information without visiting a branch or relying solely on agents. Along with that, the app also allows customers to buy policies online, complete e-KYC and even apply for loans without any paperwork. And one of the noticeable feature is the option to revive lapsed policies through the app itself, which earlier required a time-consuming process.
Features of MyLIC App:
- Policy Management
- Premium Payment
- Benefit Tracking
- Online Policy Purchase
- E-KYC and Paperless Loan
- Lapsed Policy Revival
What is the Super Sales Saathi App?
The second app launched by LIC is Super Sales Saathi which specifically designed for LIC agents. It includes features like customer management, real-time updates, auto-reminders, and more.
Super Sales Saathi App: Additional Features
- The app also includes
- AI-based suggestions,
- a digital sales kit, and
- a performance dashboard.
Together, these features are expected to help agents work in a more organised and data-driven way.
LIC New Mobile Apps Overview: MyLIC vs Super Sales Saathi
| Feature / Aspect | MyLIC App (For Customers) | Super Sales Saathi App (For Agents) |
| Primary Purpose | Policy management and customer services | Agent productivity and sales support |
| Target Users | LIC policyholders and new customers | LIC agents and intermediaries |
| Key Functions | Policy tracking, premium payment, benefit updates | Customer management, sales tracking, follow-ups |
| Online Services | Policy purchase, e-KYC, paperless loan | Digital sales kit, AI-based suggestions |
| Policy Support | Lapsed policy revival feature | Real-time policy and customer updates |
| Automation | Basic self-service tools | Auto reminders and AI-driven insights |
| Dashboard | Customer policy dashboard | Performance and sales dashboard |
| Technology Base | DIVE digital platform | DIVE digital platform |
| Key Benefit | Convenience and reduced branch visits | Better productivity and higher efficiency |
How to download? How does it work?
- Visit the App Store or Play Store to download the app.
- Once downloaded, link your policy.
- If you’re an agent, use the Super Sales Partner app.
- Now you can take advantage of digital features.
Here are some frequent questions and answers for your reference (FAQs):
FAQs related to the article
Q1 Has LIC launched its digital app?
Yes, LIC has now become completely digital and has rolled out two new mobile apps — MyLIC and Super Sales Saathi.
Q2 What is the purpose of launching these apps?
These apps are part of the company’s efforts towards a more digital and user-friendly experience.
Q3 Can this also benefit ordinary people?
Yes, this app allows anyone to become an intermediary for LIC. This means a new earning opportunity.
Q4 How to download MyLIC app?
Visit the App Store or Play Store to download the app.
Q5 How to download Super Sales Saathi app?
Visit the App Store or Play Store to download the app.
