“Extremely devastated to inform that my friend, mentor, brother, soulmate Ambareesh Murty is no more. Lost him yesterday night to a cardiac arrest at Leh. Please pray for him and for strength to his family and near ones,” wrote Ashish Shah, co-founder of the furniture and home décor company, in a post on social media platform X.

In 2012, Ambareesh Murty and Ashish Shah pioneered omnichannel retail to launch Pepperfry, India’s leading e-commerce marketplace for furniture and home goods.

In the last decade, Pepperfry has disrupted the tenets of classical retail by combining an online virtual catalogue, an extensive in-house supply chain, and a large omnichannel footprint covering more than 100 cities in India. Life can be a ‘bed of roses’ (if the bed is from Pepperfry).

Ambareesh Murty | A 5-point profile

1. Entrepreneurial Vision: Ambareesh Murty, a distinguished entrepreneur in the e-commerce industry, co-founded Pepperfry in 2012. With an extensive background in various sectors, he embarked on a journey to start an Indian online furniture and home goods market.

2. Leadership: With more than 14 years of comprehensive general management experience spanning FMCG, financial services, and internet sectors, Ambareesh played a pivotal role in shaping Pepperfry into one of India’s premier eCommerce furniture and home goods companies.

3. Expertise: Specializing in marketing, sales management, and corporate strategy, Ambareesh leveraged his understanding of consumer behaviour and market dynamics to drive Pepperfry’s growth and market dominance.

4. Industry Influence: Ambareesh’s illustrious career included key leadership roles such as Country Manager of eBay India, Philippines, and Malaysia, where his strategic acumen and customer-centric approach propelled eBay’s growth trajectory. Additionally, he held the position of Vice Chairman of the Internet & Mobile Association of India (IAMAI), showcasing his influence in shaping the digital landscape.

5. **Educational Background:** Ambareesh’s academic journey, which includes a B.E. from the Delhi College of Engineering and an MBA from the prestigious Indian Institute of Management, Calcutta, underscores his commitment to continuous learning and academic excellence. His diverse educational foundation served as a strong pillar for his entrepreneurial success and leadership accomplishments.

(This is a developing story. Please get back to check for updates.)